Upwardly Mobile: Trends and Lessons from the Jetsetter Crowd
Since Nigeria is the biggest Black nation or better still African country with over 150 million people, the focus will be on Nigerians and titles. As fondly called “Naija” is used to describe a Nigerian or anyone from Nigeria. Some can be obsequious in their quest to hobnob with the Rich and Influential; name dropping and party crashing are behaviors whose origins have been credited to Nigerians. As a Nigerian, I have become familiar with the growing trend of Chieftaincy titles being bestowed upon my compatriots at home and abroad. From New York to Los Angeles, Houston to Atlanta, Toronto to London, Chicago to Lagos, not a weekend passes in major metropolis in the Diaspora where a Nigerian is not celebrating a title that has been bestowed on him/her. In some cases, these titles come in a combo; His and Hers. Some of the titles include Iyalaje, Iyaoge, Balaloye etc Cases abound where both husband and wife are beneficiaries of this traditional largesse. I have also heard it being bantered around that in some communities back home, all it takes is the construction of borehole for one to be given a Chieftaincy title. To construct such boreholes is approximately $1,000 to $2,000 dollars. Which means anyone can afford to become a Chief these days. Perhaps if this was a piece being written for a scholarly or academic journal one would focus on the sociocultural factors behind this trend. However, since this is a publication for infotainment, I will limit my diatribe to a prima facie analysis of this byproduct of Nigerian Pop Culture.

This growing trend is noteworthy because of its potential to reshape the lexicon of modern day English and propriety. Let me give some details, for example, how do one correctly refer to a person that holds a Doctorate degree, is a Chief, an Elder in the Church, a Jerusalem Pilgrim(if a Christian) or Alhaji(a) if Moslem or High Priest(ess)? What is the right sequence? Does the Dr. come before Chief? Is it Chief (Dr.) Elder Monkey no-fine Immamalikeam JP or Chief (Dr.) Alhaji Monkey no-fine Immamalikeam? Is it just me or is something wrong with this picture?

It is a known fact that many a traditional ruler has made the trip across the Atlantic Ocean to bestow chieftaincy titles on their illustrious indigenes in the diaspora. Some have even gone further to bestow these titles on our Oyinbo brothers and sisters, as was the case recently in New York. Even Wesley Snipes, an African American actor is a now a Chief! It makes one wonder though, if this symbol of our great pre-colonial tradition of governance is being compromised by overzealous Monarchs and heads of local communities? What should be the criteria for awarding one a title? Money? Selfless service to the community or what? Finally, on a more serious note, the quest for titles has been known to wreck havoc on families, communities and friendships. Some parts of Nigeria are known to do whatever it takes to don a “red cap” or carry an “ada”, “Eben” or a staff. Recently in a state in Nigeria, the creation of chieftaincy titles by the State’s Deputy Governor was attributed as the cause of a bloody clash between two clans in the State. Is this a figment of my imagination or are we going overboard with these titles?



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